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Thursday 3 March 2011

Part 8: What did you feel you have learnt in the progression from it to the full production?

Part 8: What did you feel you have learnt in the progression from it to the full production?
Overall the successful rate was good because it was a good experience to use Final cut pro and develop my skills in video editing. Overall I think the least successful thing was our sound track. We were very quick when it came to fixing errors such as sound out of sync and filming mistakes, we would just alter it. Or if a filming error occurred we would simply re shoot that part.

Part Seven: What have you learnt about technologies from process of constructing this product?

Part Seven: What have you learnt about technologies from process of constructing this product?
The main decisions that we made about technology during pre-production was what type of system was we going to edit the footage on, either i-Movie or Final Cut Pro, we used final cut pro as you get a much nicer finish rather than i-movie which is very basic and you don’t get as nice a finish to it. for filming we used a camcorder which ran on a D.V tape, as it has a better quality to a digital camera. The technology we used throughout the project was a camcorder and tri pod to film, and to edit we used an apple mac computer and used Final cut pro to edit our sequence. I have learnt how to use Final cut pro to edit videos, it appeared very difficult at first , but after a while i began to get the hang of it,

Part 6: How did you attract/address your audience?


Part 6: How did you attract/address your audience?


Do you think you reached your target audience?
Yes I think we did achieved the corrected audience as we have used cleverly put mis-en-scene in subtle ways and.

What did you include when planning your production that you thought would appeal to your target audience?
When we first decided as a group that we was going to do a Action/Thriller sequence,  we planned that we would create a spy  film because spy films are a very common type of Action/Thriller and most of them have been great hits and make big profits e.g. 007 series. As a team we also decided that our title sequence would end on a cliff hanger, to make the audience oh no what’s going to happen next.

Using some quotes How did these appeal and why?
The feedback from the audience that watched our sequence was mixed but there were some good points.

Positives
·        Good use of sound
·        Good location
·        Good enigmas
·        Good Typography

Constructive Criticism
·        Crows go on to long
·        Bad Soundtrack
·         
From the feedback this gave us the ability to alter some of the errors such as the crows.

What was less successful?
The audience disliked the soundtrack and said it didn’t really fit with the storyline, and I quote one audience member said “ I reminded me of a spoof”.

How could the work be improved?
Explore more into the field of  camera shots and use a more fitting sound track.



Part 5: How does your media product represent particular social groups?

Part 5:  How does your media product represent particular social groups?

Camera, angles, shot movement and position
The opening of our title sequence shows a skyline of London through vast set of trees from a extreme long shot. This makes the audience focus on that its set in England London, the English audience would more likely go to see this instead of Americans. This beautiful skyline of London was cloudy and trees are in front of it , this represents danger it also make you feel like you’re being watched, this could make the audience feel a bit nervous.

Editing
The editing throughout was fluid and fast, this should fill the audience with adrenalin and tension. The best piece for this is mean Hearthome spots Dark shadow running across the path through trees in front of him. This should really make the audience feel uncomfortable and nervous as Dark Shadow doesn’t look friendly. We tried to get a mixture of Long and mid shots throughout to give the audience a certain feel about it.

Sound
The sound throughout was very effective as the soundtrack has an adrenalin pumped feel to it, which should get the audience of the edge of their seat. The crows also have a very powerful effect on the audience, they mean danger and death which should in a way creep the audience out and make them jump when they start squawking at the start.

Mis-en-Scene
The mis-en-scene is suppose to have a very strong effect on the audience throughout the sequence as it is filled with many subtle types such as enigma codes, they should keep the audiences minds ticking and questioning them. The costumes of the Pro & Antagonist are very similar to make the audience question who’s good and who’s bad. The dark setting of the woods should make the audience question in there heads is something bad going to happen.

Part 4: In What way does your media product use, develop or challenge forms and conventions of real media products?

Part 4: In What way does your media product use, develop or challenge forms and conventions of real media products?

Narrative
The opening title sequence of “Encryption” has an typical narrative of Action/ Thriller about an encrypted disc protected by Agent Heartholme of MF5, the disc contains vital military defense codes which if came into the wrong hands could mean end of the world. An Evil Russian terrorist, known as Agent Dark Shadows who is played by Elliot Wright, attempts to apprehend the disc from Heartholme whom at the time is having a walk through the woods with his son Josh, Heartholme senses danger then plants the disc on his son Josh who is the main character of the film he is played by Harry Rothwell when a child and Dan Collins when an adult. At the end of the sequence Dark shadow captures Heartholme, which is one of our enigmas is he dead or alive?

Genre
From the start of the sequence you may have slight difficultly placing the genre but, it begins to make sense until you see the characters costumes as they both were secret agent attire. The music doesn’t really identify the genre at all but in a way it works quiet well.

Camera, angles, shot movements and positions
The main camera that we used is a side shot of Heartholme begin chased by Dark shadow, this appeared very effective so you would be on the edge of your seat as the antagonist is gaining on our hero.

Continuity& Editing
During the chase scene that is where the cutting and editing takes most part as they were very fluent in this sequence, especially the transition between the side shot to the point of view.

Sound
The sounds in our sequence were very effective as the SFX of the crows really set the feel of woodland terrain, this should make the audience fell like they are there in the woods. The soundtrack made you full of adrenalin and speed it especially did this during the chase sequence. There were only two piece of dialog during the sequence both made by Heartholme  when he whispers run into his sons ear this creates a deep meaning of suspense.

Mise-en scene . Expressionism
Mise-en scene in our sequence involves the characters costumes and 2 enigma codes.  Both the Pro and Antagonist both are wearing similar attire two represent that they are both secret agents maybe even from the same one. Enigma codes play the main part throughout the sequence, the disc is the main one as it pretty much is the story and Josh’s job to protect it, when Heartholme slips the disc into Josh’s back pack was done to get the audience thinking and questioning , why has he done that. The second enigma code is when Heartholme is captured does he live or die this is revealed at the end of the film.

Typography
The Typography throughout the sequence is very cryptic and spy like as the credits are a typewriter font known as Rough typewriter, which represents that it has something to do with the government. The title Encryption was deliberately chosen to be slightly difficult to read as it fits into the name of our film Encryption which means difficult to access, this font is known as Cheatin. We acquired these fonts on Dafont.com 

Part 3:What kind of media institution might distribute your product and why?

Part 3:What kind of media institution might distribute your product and why?
We researched deeply into film distributors and narrowed it down to three which where Newline cinema, Touchstone, and Universal as some of their films are focus on our chosen genre. I closely observed the Bourne series as they are distributed by Universal as they are an action/thriller. I also observed enemy of the state as this was distributed by Touchstone which is also an Action/Thriller. Newline cinema is has made a few action or thrillers such as Se7en.

Part 2:Who would be the audience for your product?

Part 2:Who would be the audience for your product?
The target audience of Encryption would be aimed at people from the ages of 15 onwards, it would mainly attract a male audience, the types of people who would come and see the film would probably be people who like action, suspense and violence. To find out what type and age of audience view action/thriller films we research into the genres and discovered that they are mainly focused at younger males from ages of 15 onwards.  When creating it we deliberately focus it at males by using certain typography and all male actors.